$10.00 when purchased online
Target Online store #3991
About this item
Highlights
- Gel-based, hydrating face primer
- Gel formula grips makeup for long-lasting, all-day wear
- Moisturizes, preps, and gives skin a natural finish
- Enriched with Hyaluronic Acid to retain moisture for a plump complexion
- Goes on clear with a translucent finish for all skin types and skin tones
- Non-comedogenic (does not clog pores!)
- 100% vegan, cruelty-free, e.l.f. is Leaping Bunny Certified.
Description
Power Grip Primer is #1 Primer in America.*
Your makeup? It’s not going anywhere. e.l.f. Cosmetics Power Grip Face Primer grabs hold of your makeup all day long, while giving skin a smooth complexion. The formula is enriched with beneficial ingredient Hyaluronic Acid to moisturize, prep, and smoothes to perfection, improving the look and feel of your skin. The gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones.
Why you'll love it:
• Gel primer formula grips makeup for long-lasting, all-day wear
• Gives skin a natural finish
• Enriched with hydrating ingredient Hyaluronic Acid
• Translucent finish works on all skin types and skin tones
• Non-comedogenic (does not clog pores!)
Key Ingredients:
• Hyaluronic Acid - Helps skin retain moisture for a plump complexion
Great for: All skin types
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
This product is made in a Fair-Trade Certified factory.
Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Your makeup? It’s not going anywhere. e.l.f. Cosmetics Power Grip Face Primer grabs hold of your makeup all day long, while giving skin a smooth complexion. The formula is enriched with beneficial ingredient Hyaluronic Acid to moisturize, prep, and smoothes to perfection, improving the look and feel of your skin. The gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones.
Why you'll love it:
• Gel primer formula grips makeup for long-lasting, all-day wear
• Gives skin a natural finish
• Enriched with hydrating ingredient Hyaluronic Acid
• Translucent finish works on all skin types and skin tones
• Non-comedogenic (does not clog pores!)
Key Ingredients:
• Hyaluronic Acid - Helps skin retain moisture for a plump complexion
Great for: All skin types
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
This product is made in a Fair-Trade Certified factory.
Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Suggested Age: 10 Years and Up
Health Facts: Vegan, Contains Hyaluronic Acid
Color Palette: Translucent
Product Form: Liquid
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming
Recommended Skin Type: Normal
Net weight: .81 fl oz (US)
Features: Long Lasting
TCIN: 83714968
UPC: 609332828469
Item Number (DPCI): 052-16-2408
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), butylene glycol, glycerin, peg-150 distearate, polysorbate 80, niacinamide, rosmarinus officinalis (rosemary) leaf water, melissa officinalis flower/leaf/stem water, mentha piperita (peppermint) leaf water, sodium hyaluronate, sodium ascorbyl phosphate, menthol, pentylene glycol, propylene glycol, peg-240/hdi copolymer bis-decyltetradeceth-20 ether, peg-40 hydrogenated castor oil, phenoxyethanol, ethylhexylglycerin, caprylyl glycol, disodium edta, trideceth-9, 1,2-hexanediol may contain: blue 1 (ci 42090), yellow 5 (ci 19140)
Allergens & Warnings:
EXTERNAL USE ONLY. STOP USE IF IRRITATION.Shipping details
Estimated ship dimensions: 0.94 inches length x 1.57 inches width x 5.71 inches height
Estimated ship weight: 0.106 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Will this product prevent makeup from rubbing off onto clothes?
submitted by Name1 - 2 years ago
A: This will grip your makeup for smooth application and long wear, but we suggest a setting spray in addition to prevent transfer.
submitted byThe Elf Team - 2 years agoBrand expertA: No, primers are generally for underneath makeup. You want a fixing/setting spray. The e.l.f. setting spray is pretty decent, so I'd recommend giving that a try.
submitted bysgmach - 2 years ago
Q: What's the expiration date?
submitted by superhelpfulhelper - 11 days ago
A: Power Grip Primer does not have an expiration date, it has a Period After Opening. We suggest that it be stored in a cool, dry place and be used within approximately 12 months of opening.
submitted bythe e.l.f. team - 10 days agoBrand expert
Q: does this make you break out?
submitted by jayjay - 13 days ago
A: Although results may vary by individual, this product is non-comedogenic.
submitted bythe e.l.f. team - 10 days agoBrand expert
Q: Does it oxidize and turn dark
submitted by KB - 2 months ago
A: There is not an issue with oxidation.
submitted bythe e.l.f. team - 2 months agoBrand expert
Q: Do you use this on your brows too to get that "laminated" look?
submitted by Ann - 2 months ago
A: This is not specifically tested for use on your brows. We recommend the e.l.f. Brow Laminating Gel.
submitted bythe e.l.f. team - 2 months agoBrand expert
Q: Is this silicone based
submitted by Bre - 4 months ago
A: Hey Bre, Great question! The e.l.f. Power Grip primer is a water based primer. The gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 4 months agoBrand expert
Q: Do I still moisturize before applying this primer?
submitted by LLC - 6 months ago
A: Hey, Great question! For best results, we recommend to apply your complete skincare routine before applying primer! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 5 months agoBrand expert
Q: Is this primer fragrance free?
submitted by Jaymie - 6 months ago
A: This product does not contain fragrance.
submitted bythe e.l.f. team - 2 months agoBrand expert
Q: Does this primer work well with baked powder foundation?
submitted by LM - 6 months ago
A: Hey, Great question! The e.l.f. power grip gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 6 months agoBrand expert
Q: I'm over 50 and foundation and pore filler are setting into my lines around my lips and lip areas is this a smoothing primer
submitted by Dana - 7 months ago
A: Hey Dana, Great question! The e.l.f. Power Grip primer focuses on moisture prep. We recommend checking out the e.l.f. Liquid Poreless Putty Primer for a primer that focuses on smoothing and hydrating the finish! For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 7 months agoBrand expert
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Guests are saying
This primer has garnered enthusiastic praise for its ability to keep makeup in place all day while providing a smooth and hydrating base. Guests appreciate its affordability and effectiveness, making it a favorite for both beginners and seasoned makeup users. The unique sticky texture helps foundation adhere better, resulting in a flawless finish. Many guests have made it a staple in their daily routines, highlighting its versatility across different skin types.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 16058 reviews
easy to apply: 4.5 out of 5
easy to remove: 4.54 out of 5
long lasting: 4.29 out of 5
quality: 4.11 out of 5
value: 4.19 out of 5
74% would recommend
343 recommendations
Best primer
5 out of 5 stars
the bomb primer - 12 days ago
originally posted on elfcosmetics.com
This is the best sticky primer there is ! I use this daily and love that unlike other tacky primers it doesn’t stay tacky.
Absolute perfection
5 out of 5 stars
Elska - 12 days ago
originally posted on elfcosmetics.com
This is hands down my favorite primer. It holds up all day and makes my make up look amazing 😍
Love it
5 out of 5 stars
LEE FELIX - 12 days ago
originally posted on elfcosmetics.com
U WILL LOVE THIS PRIMER. It helps a lot and doesn’t harm your skin
love
5 out of 5 stars
mississippi - 12 days ago
originally posted on elfcosmetics.com
this is so good for under your makeup and does not make my makeup crease. i love it so much
Best primer ever!
5 out of 5 stars
leaaaaahnw - 12 days ago
originally posted on elfcosmetics.com
Best primer I’ve ever used. Really helps lock foundation into place and doesn’t feel heavy. Definitely would buy again!
Love it!!
5 out of 5 stars
Genesjs - 12 days ago
originally posted on elfcosmetics.com
I literally love this product! It holds my makeup all day!
STAGE MAKEUP HOLY GRAIL
5 out of 5 stars
Amber5678 - 12 days ago
originally posted on elfcosmetics.com
You guys, I do theatre and I have to do a full face of stage makeup every night and it NEVER fades even after sweating under hot lights with this stuff. It’s amazing, I’ve been using it for years.
THE BESTT PRIMER
5 out of 5 stars
miley lol - 13 days ago
originally posted on elfcosmetics.com
my makeup stays on all day nd i usually dont like stickness but this this is amazing
Good
5 out of 5 stars
Zo Bo - 13 days ago
originally posted on elfcosmetics.com
I love this product I use this everyday in my makeup routine I'm absolutely obsessed it's the best primer that I've ever used and that's coming from a person that has tried so many!
Premier primer
5 out of 5 stars
shepola - 13 days ago
originally posted on elfcosmetics.com
My go to primer! Goes on smooth and dries quickly without weight in your face
Great for Photoshoots!
5 out of 5 stars
indiebun3456774 - 14 days ago
originally posted on elfcosmetics.com
I bought this for a family member who asked me to do her makeup for grad photos! The primer kept the makeup on despite the untimely rain and humidity. She loved it!
love it
5 out of 5 stars
Barnes - 14 days ago
originally posted on elfcosmetics.com
first time makeup user. i'll never use any other other primer
Makeup stays on after a nap
5 out of 5 stars
Gabbie808 - 14 days ago
originally posted on elfcosmetics.com
If you take naps after doing your makeup, this will keep it from transferring everywhere.
elf power grip
5 out of 5 stars
Leilani07 - 14 days ago
originally posted on elfcosmetics.com
omgg i love love love ittt i love the texture the grip is amazing it lasts me all day and all night i just love it
My makeup lasts all day
5 out of 5 stars
mandaaa6 - 14 days ago
originally posted on elfcosmetics.com
I love this primer and I use it everyday when putting on my makeup. I have sensitive skin and this does not break me out! It feels super tacky when putting it on and it keeps my makeup locked in all day
My holy grail primer
5 out of 5 stars
Michy12345 - 15 days ago
originally posted on elfcosmetics.com
This primer is so gripping so you need to use a setting power or finishing powder on top of your liquid foundation but it makes your makeup stay all day
Love it!!
5 out of 5 stars
Tea373 - 15 days ago
originally posted on elfcosmetics.com
I have purchased both this one and the pink power grip and i have to say, go to primer everytime!! 10/10
Easy
5 out of 5 stars
Morthar The Scythe - 15 days ago
originally posted on elfcosmetics.com
Used this instead of the priming potion and like it waaaaay better. Feels light but kept my eyeshadow in place for hours and hours with the setting spray on top.
love love love it
5 out of 5 stars
ella 46 - 15 days ago
originally posted on elfcosmetics.com
the grip is amazing i love it so much, and it’s so sticky but in a good way
The O.G
5 out of 5 stars
Jewelzxx - 15 days ago
originally posted on elfcosmetics.com
Amazing stuff i always recommend this to people because it helps keep your makeup on all day and look amazing 🤩